When you’ve got a variety of different suppliers and customers you need to deliver for, with deadlines piling up left, right and centre, it can be impossible to keep on top of everything.
That’s where IMEX can make a real difference. We have decades of experience delivering a range of cross-media marketing solutions, encompassing print materials, online campaigns, PR and much, much more – condensing the huge number things on track into one.
So what if you could pass the responsibility for delivery of these ideas on to someone else? – A company with extensive experience in creative design, data management, cross-channel production, integration and analytics, perhaps?
This would leave you free to enjoy the benefits of a fully-integrated, cross-media marketing campaign, but without any of the production or execution headaches.
In addition, IMEX can help to ensure you connect with your audience in the most effective manner possible. Regardless of the delivery medium, cross-media allows brands to maximise the user experience, personalising each form of communication with recipient information and tailoring elements to reflect gathered data.
As well as providing unparalleled insight into your customers’ behaviours, cross-media campaigns have been proven to deliver increased response rates and allow businesses to assess which elements of their marketing efforts are performing well and which are not.
It is now possible to determine which consumers responded to printed materials compared to emails, for example, while leads can be categorised depending on the number of visits they have made to your site and the stage they have reached in the buyer cycle.
Your ideas, delivered
And with research conducted by Nielsen on behalf of Google demonstrating that consumers’ recall of brands reaches 74 per cent when the marketing strategy is integrated across a range of mediums, it is clear to see how cross-media campaigns help to drive engagement and boost return on investment.
Talk to us today to find out how we can help bring your ideas to life.
Call: 0800 6785438 / 01792 704880 or simply fill in the enquiry form on the right